Department Of Marketing and Distribution Mangement

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M.D.M

	Introduction
	Faculty and staff
	Educational Goals
	Primary Courses
	Teaching Resources
	Future Development
	Contact Us
	Chinese

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未命名頁面

The marketing and distribution industries have always been the most important links between the manufacturers an

d the consumers. The rapid expansions of the overseas retail markets, the change of the trading patterns, and the increasing transformation to e-Business all contributed to the reason why the marketing and distribution industries have long since become the industries with the highest value-added. With the need to promptly respond to the fast innovative distribution industries, and to train the marketing and distribution management professional in order to reduce the operation costs thus increase the competitive power of the enterprises on one hand; to make up a deficiency of all round professional in current business management field, to improve the goods distribution systems and to seize the business opportunities on the other hand – training marketing and distribution management professional is the first priority.

Hence, Department of Marketing and Distribution Management was established in year 2005 with the goal to entail the techno-institutional students exploring their entrepreneurial careers and to breed professionals who have both marketing concepts and retail sales management techniques. Base on industry-orientated requirements, our courses consist of two main modules:

Dual - Core Courses:
     ─ Marketing and Digital Application
     ─ Logistic Operation and Store Management

Dual - Objective Programs
     ─   License/Certificate Achieving
     ─   Empirical Operation

Address : No.11, Gongye Rd., Dali City, Taichung County 412-80, Taiwan(R.O.C.) Tel : 886-4-2496-1100#2298 Fax : 886-4-2496-1187